Brand

The Apiframe mark.

A frame with two slashes. One opening onto many models. Use it with care, and take the files you need.

Download brand assets

Right-click the logo in the nav for the same shortcuts.

Lockup

Mark plus wordmark

The primary logo. Icon and Hanken Grotesk wordmark, locked together. Use this whenever the name isn’t already on the page.

Apiframe Lockup, on paper

Lockup, on paper

Default. Use this in most layouts, decks, and partner pages.

Apiframe Lockup, on ink

Lockup, on ink

For dark stages, video end cards, and night-mode UI.

Symbol

The frame

Four rounded corners, open on every side, and two slashes through the middle. Use the symbol when space is tight: a favicon, an avatar, an app tile.

Apiframe Color mark
Color
Apiframe Inverse mark
Inverse
Apiframe Mono ink mark
Mono ink
Apiframe Mono paper mark
Mono paper
Apiframe Tile, light
Tile, light
Apiframe Tile, dark
Tile, dark

Color

Paper, ink, one volt of accent.

Warm white, near-black, and a single lime signal. Olive belongs to the mark. Click a chip to copy its hex.

Type

Hanken for the voice. Plex for the machine.

Display and UI sit in Hanken Grotesk. Labels, code, and metadata sit in IBM Plex Mono. Don’t substitute Inter, or any other default grotesque, when the brand is on screen.

Hanken Grotesk

Aa

Apiframe

Heavy, tight, confident. Weights 700–800 for headlines, 500–600 for UI. Tracking closes as size grows.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

IBM Plex Mono

Ag

POST /v2/images/generate

The metadata voice. Kickers, chips, credit counts, and anything that should feel like a terminal, not a headline.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Name

One word. Lowercase f.

Apiframe is a product of Katario LLC. In a sentence it takes a capital A like any proper name, never an internal capital, never a space.

Use

Apiframe

Avoid

APIFrame

Avoid

ApiFrame

Avoid

API Frame

Avoid

Api Frame

Usage

Keep the frame intact.

  • Use the color lockup on paper, and the inverse lockup on ink.
  • Give the mark quiet space, at least a quarter of its width on every side.
  • Keep the slashes olive. Volt is the accent for buttons and signal, not the mark.
  • Write the name as Apiframe: one word, lowercase f.

Don’t stretch

Scale it evenly. Never squash or extend the frame.

Don’t recolor

The slashes stay olive. Don’t paint the mark in Volt.

Don’t add effects

No drop shadows, outlines, glows, or gradients.

Don’t rotate

The frame sits square. The slashes already carry the angle.

Questions about the mark?

For press, partnerships, or a usage check, write to us. Please don’t redraw the frame, and don’t invent a new wordmark.

Copied