Brand
The Apiframe mark.
A frame with two slashes. One opening onto many models. Use it with care, and take the files you need.
Right-click the logo in the nav for the same shortcuts.
Lockup
Mark plus wordmark
The primary logo. Icon and Hanken Grotesk wordmark, locked together. Use this whenever the name isn’t already on the page.
Color
Paper, ink, one volt of accent.
Warm white, near-black, and a single lime signal. Olive belongs to the mark. Click a chip to copy its hex.
Type
Hanken for the voice. Plex for the machine.
Display and UI sit in Hanken Grotesk. Labels, code, and metadata sit in IBM Plex Mono. Don’t substitute Inter, or any other default grotesque, when the brand is on screen.
Hanken Grotesk
Aa
Apiframe
Heavy, tight, confident. Weights 700–800 for headlines, 500–600 for UI. Tracking closes as size grows.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
IBM Plex Mono
Ag
POST /v2/images/generate
The metadata voice. Kickers, chips, credit counts, and anything that should feel like a terminal, not a headline.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Name
One word. Lowercase f.
Apiframe is a product of Katario LLC. In a sentence it takes a capital A like any proper name, never an internal capital, never a space.
Use
Apiframe
Avoid
APIFrame
Avoid
ApiFrame
Avoid
API Frame
Avoid
Api Frame
Usage
Keep the frame intact.
- Use the color lockup on paper, and the inverse lockup on ink.
- Give the mark quiet space, at least a quarter of its width on every side.
- Keep the slashes olive. Volt is the accent for buttons and signal, not the mark.
- Write the name as Apiframe: one word, lowercase f.
Don’t stretch
Scale it evenly. Never squash or extend the frame.
Don’t recolor
The slashes stay olive. Don’t paint the mark in Volt.
Don’t add effects
No drop shadows, outlines, glows, or gradients.
Don’t rotate
The frame sits square. The slashes already carry the angle.
Questions about the mark?
For press, partnerships, or a usage check, write to us. Please don’t redraw the frame, and don’t invent a new wordmark.